To receive a reward, you need to watch a short video.

Reward list:
In a location window:
Play More!: for 30 minutes after watching a video, you'll expend 30% less energy. Can be claimed several times a day.Play Longer!: for 30 minutes after watching a video, you'll have an extra 30 seconds or extra 6 moves for solving puzzles. Can be claimed several times a day.
On the main map:
Energy: 20 energy. Can be claimed several times a day.